Water Carafes
London | 2008
A proposal for Thames Water
London On Tap
The ‘London On Tap’ campaign was conceived by Thames Water to encourage the consumption of tap water in the capital’s restaurants as an environmental alternative to bottled water. As part of the campaign, the Crafts Council ran a competition to design an iconic glass carafe and invited Studiomama to participate.
Concepts based on water-related structures
The carafe had to be an open-topped container with a flared lip – and made from recycled glass. Studiomama created two designs – ‘A connected Pipe’ and a ‘Water Tower’. Inspired by the infrastructure of piping, pumps, and water purification works that delivers water at the turn of a tap and referencing the functional design of its constituent elements, the first design features a wider tapered base to keep ice at its base, a generous opening for filling, and a bend in the tube to provide a generous spout for easy pouring.
Referencing elevated water storage containers that keep water at the correct pressure, the second carafe has a generous opening at the top, which makes it very quick and easy to fill with water and ice – and is stackable for more efficient storage.
CLIENT: The Crafts Council
DESIGN: Studiomama