LOOPS
London, 2018
Loops for MARK Product
Inspired by the Re-imagine range
Inspired by Studiomama’s Re-imagine range, the Loops Collection was developed in connection with a bespoke commission for the restaurant and private dining room at the Mandrake Hotel. MARK Product’s brief was to adapt the Re-imagined Chair concept for the contract furniture market.
The Loops Collection
Loops were developed to include a stool, two chairs, two sofas, two benches and three tables, inspired by the original Re-imagined Chair and reflecting the blurring boundaries of life and work by creating playful spaces in which people can think differently.
Studiomama increased the size by 10%, used an ergonomic plywood and foam construction to offer comfort and curated a selection of bright colours in Kvadrat Canvas, Camira Blazer and RAL coloured frames. Crucially, we kept the distinctive proportions that gave the Re-imagined Chair its personality.
With its distinct aesthetic, the Loops collection can be used to add character to any setting. The breadth of the range, in which all pieces are based on the distinctive ‘loop’ shape, allows for work or play to happen within hospitality, education and workplace environments.
The Loops Collection is 100% manufactured in the UK, designed for easy disassembly, and produced by Mark Product’s ethos and standards for sustainable production.
CLIENT: MARK Product
DESIGN: Studiomama
PHOTOGRAPHY: © Mark Furniture
‘There’s something delightful about the story of Loops. Perhaps it is the functionality and playfulness of a chair that “stretches” into a bench, or the seemingly organic evolution of a craft-made object into a manufactured product, but I have a feeling a lot of it has to do with the wonderfully collaborative efforts of designer Studiomama and manufacturer MARK Product’
– OnOffice