Re-Imagine

London | 2013

Re-imagine Furniture Collection

A sustainable approach to design

The colourful Re-imagined chairs were first created for an interior project that required new designs quickly, so Nina Tolstrup took chairs she 'found in her local streets in Bethnal Green' and gave them a new lease of life.

She stripped the old chairs down to the frames, which she powder-coated in bright colours. Then, added new backs and seats that were upholstered locally to match.

Sketches of the Re-imagine chair collection by Studiomama.
High-back Re-Imagine dining chairs and a glass dining table.
Blue upholstered sofa from the Re-Imagined collection.
Red back-to-back chair from the Re-Imagined collection.
Pink upholstered sofa from the Re-Imagined collection.
Long pink upholstered bench from the Re-Imagined collection.
Two red chairs from the Re-Imagined collection.
Two yellow chairs from the Re-Imagined collection.
Two high back pink chairs from the Re-Imagined collection.
Group of chairs from the Re-Imagined collection.
Group of chairs and sofas from the Re-Imagined collection.

The Re-Imagined project

The generously padded seats and backs are upholstered in colourful fabrics, creating the Re-Imagined playful yet minimal aesthetic. This approach to design and production is sustainable and circular – but also social, showing that by working together, pooling resources, and collaborating with local fabricators and upholsterers, we can re-imagine second-hand items and redesign our everyday surroundings.

The project was featured in many publications from Wallpaper*, FT How To Spend It, Tatler Indonesia to Vogue Brazil. Dezeen chose the Re-imagined chair for the Stepney Green Design Collection – which celebrates local talent and was donated to VIVO residents.

CLIENT: Greek Street Gallery
DESIGN: Studiomama
RENDERINGS: Studiomama

The project had a nomination for the 2012 Design of the Year award at the Design Museum in London

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Re-Imagined | David David
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Re-Imagined | Marc Jacobs