All Greens
London | 2022
All Greens – Greengrocer & Deli
Part of the local community
All Greens is a tactile greengrocer store inspired by turn-of-the-century local grocers and Mediterranean food markets. The bespoke cabinetry showcases quality and craftsmanship, while the display highlights the care put into sourcing produce. It aims to recreate the familiar grocery shop and foster community connection through fresh, seasonal offerings.
A traditional grocery store
The new All Greens store at Abbeville Road, designed by Studiomama, is a green grocer store that aims to create a tactile and seasonal experience through its display of produce. Inspired by local grocers from the turn of the century and Mediterranean food markets, the store celebrates the provenance of its fruits and vegetables in a grand and theatrical fashion.
The bespoke cabinetry and curated display showcase the craftsmanship and care put into sourcing the finest quality produce. The store aims to recreate the familiarity and sense of community that local grocery shops once provided. The store reflects All Greens' core values of offering the best quality fruits, vegetables, and organic grocery items. With the growing interest in vegetarian and vegan lifestyles, the display enhances the range of amazing fruits, herbs, and vegetables.
The design language is inviting and soft, creating an airy space that connects to nature and the seasons. The layout is intuitive, with curved corners and a clear line of sight. Warm lighting and custom-designed elements, such as the Sapele till counter with copper inlays, add to the inviting atmosphere. To maximize space, extra-deep shelf units and concealed pull-out storage units were implemented. The lighting is adjustable to reflect outdoor weather conditions, and a unique mobile display unit allows for easy extension of the products on display.
Sustainability was a key consideration, with long-lasting materials such as FSC-certified sapele hardwood and Forbo's CO2-neutral Marmoleum used throughout. The sapele hardwood adds to the aesthetic appeal with its rich colour and long-lasting properties.
Overall, the All Greens store at Abbeville Road offers a fresh and inviting space that celebrates the beauty and quality of fresh produce while providing a welcoming environment for the local community. With its thoughtful design, sustainable materials, and attention to detail, the store embodies All Greens' commitment to providing the best quality products and supporting the community.
CLIENT: All Greens + Cengiz Orman
DESIGN: Studiomama
DESIGN CONSULTANT: Jane Withers Studio
PROJECT MANAGER: Tracey Josephs
CABINET MAKER: Steve Sheer Armaria
BRANDING: Emma Thomas, A Practice For Every Day Life
PHOTOGRAPHY: Rei Moon – Moonray Studio